Latin America’s Sports Betting Boom: Brazil Leads the Way
Latin America’s sports betting industry is experiencing a significant surge in 2025, with Brazil at the forefront. The country’s regulated market is projected to reach a gross gaming revenue (GGR) of approximately R$30 billion (US$5.1 billion) this year, positioning Brazil as the largest regulated iGaming market globally . This growth is fueled by a mobile-first population, a deep-rooted passion for football, and regulatory reforms that have attracted major operators like Flutter Entertainment, which recently acquired a majority stake in Betnacional to expand its Brazilian footprint . As Brazil leads the way, other Latin American countries are also embracing the sports betting boom, reshaping the region’s gambling landscape.