LeoVegas’ acquisition of a 51% stake in CasinoGrounds in 2018 marked a significant shift in the iGaming affiliate landscape. By integrating a leading casino streaming platform, LeoVegas tapped into the growing trend of players engaging with live-streamed casino content on platforms like YouTube and Twitch. This move not only expanded LeoVegas’ digital footprint but also signaled a new era where operators recognize the value of influencer-driven marketing. For emerging affiliates, this underscores the importance of innovative content strategies and the potential of streaming as a powerful tool for audience engagement and brand differentiation