ICE 2025 marked a transformative year for the global iGaming industry, debuting in Barcelona with over 55,000 attendees from 170 countries. Key themes included the convergence of land-based and online gaming, advancements in AI-driven personalization, and the integration of blockchain technologies. The World Gaming Forum spotlighted regulatory developments, particularly in emerging markets like Brazil and Africa. Innovations in real-time streaming and social engagement tools were showcased, emphasizing the industry’s shift towards immersive, player-centric experiences. As the iGaming landscape evolves, ICE 2025 set the stage for a year of innovation, collaboration, and strategic growth