As the online gambling industry expands, affiliate marketing is under increasing scrutiny. Regulatory bodies worldwide are moving towards stricter oversight to ensure transparency and consumer protection. The formation of the Responsible Gambling Affiliate Association (RGAA) by major US affiliate companies underscores a proactive approach to self-regulation. Simultaneously, tech giants like Google are implementing stringent advertising policies, requiring affiliates to obtain certifications and adhere to local laws . These developments signal a shift towards a more accountable affiliate marketing landscape, where transparency and compliance are not just encouraged but mandated