SEO has long been the crown jewel of gambling affiliate marketing—but in 2025, the throne is being challenged. As competition intensifies and SERPs get crowded with licensed operators and aggregator giants, we examine whether organic traffic still delivers the best ROI for affiliates. This article explores the evolving SEO landscape in gambling, rising compliance hurdles, and the growing influence of alternative channels like YouTube, Reddit, and Telegram. Is SEO still king, or has the content kingdom gone multi-platform? We break down strategies that still work—and what’s fading fast.