eSports betting is fast becoming the secret sauce to engaging Gen Z—a generation born digital and bred on competitive gaming. Unlike traditional sports, eSports offers speed, interactivity, and cultural relevance, all packaged within platforms Gen Z already uses. This article explores how eSports betting bridges entertainment and wagering, appealing to a new class of gamblers who prioritize experience over tradition. With influencer-driven streams, micro-wagers, and real-time engagement, it’s not just a game anymore—it’s the future of betting. Operators ignoring this shift? They risk missing out on the most lucrative audience of the next decade.