Live betting is no longer just about odds—it’s becoming a fan-first experience. Sportsbooks are now integrating fan engagement tools like real-time polls, interactive live streams, personalized push notifications, and gamified leaderboards to keep bettors glued to their screens. These tools blur the line between entertainment and wagering, enhancing emotional investment and dwell time. From AI-driven chatbots to microbetting challenges tied to social sharing, the industry is redefining what it means to “watch and win.” As operators fight for loyalty in a competitive market, these engagement innovations may be the key to turning casual viewers into committed punters.