Technology & Innovation Security & Fraud Prevention

The Growing Threat of Bonus Abuse and How to Stop It

  • June 8, 2025
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Bonus abuse is becoming a serious issue in the iGaming world, costing operators millions in lost revenue. From multi-accounting to strategic cashouts, fraudsters are exploiting promotional loopholes at scale. This article breaks down the evolving tactics of bonus abusers, explores the impact on legitimate players and brand trust, and provides actionable strategies—like AI-driven profiling, device fingerprinting, and bonus segmentation—to detect and prevent abuse before it happens.

Markets & Verticals Affiliates & Marketing

Is SEO Still King in Gambling Affiliate Marketing?

  • June 5, 2025
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SEO has long been the crown jewel of gambling affiliate marketing—but in 2025, the throne is being challenged. As competition intensifies and SERPs get crowded with licensed operators and aggregator giants, we examine whether organic traffic still delivers the best ROI for affiliates. This article explores the evolving SEO landscape in gambling, rising compliance hurdles, and the growing influence of alternative channels like YouTube, Reddit, and Telegram. Is SEO still king, or has the content kingdom gone multi-platform? We break down strategies that still work—and what’s fading fast.