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Markets & Verticals Affiliates & Marketing

Affiliate Transparency: Is Regulation on the Horizon?

  • June 7, 2025
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As the online gambling industry expands, affiliate marketing is under increasing scrutiny. Regulatory bodies worldwide are moving towards stricter oversight to ensure transparency and consumer protection. The formation of the Responsible Gambling Affiliate Association (RGAA) by major US affiliate companies underscores a proactive approach to self-regulation. Simultaneously, tech giants like Google are implementing stringent advertising policies, requiring affiliates to obtain certifications and adhere to local laws . These developments signal a shift towards a more accountable affiliate marketing landscape, where transparency and compliance are not just encouraged but mandated

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Event Highlights & Coverage Events & Conferences

Inside ICE London: 10 Takeaways That Will Define the Year Ahead

  • June 1, 2025
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ICE 2025 marked a transformative year for the global iGaming industry, debuting in Barcelona with over 55,000 attendees from 170 countries. Key themes included the convergence of land-based and online gaming, advancements in AI-driven personalization, and the integration of blockchain technologies. The World Gaming Forum spotlighted regulatory developments, particularly in emerging markets like Brazil and Africa. Innovations in real-time streaming and social engagement tools were showcased, emphasizing the industry’s shift towards immersive, player-centric experiences. As the iGaming landscape evolves, ICE 2025 set the stage for a year of innovation, collaboration, and strategic growth

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Industry News Market Trends:

Why Africa is the Next iGaming Frontier

  • June 1, 2025
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Africa is rapidly emerging as the next frontier in the iGaming industry, driven by a youthful population, widespread mobile adoption, and increasing internet connectivity. In 2024, the continent’s gaming market reached $1.8 billion, with mobile gaming accounting for nearly 90% of this revenue . Projections estimate the market will grow to $2.39 billion by 2025 and surpass $4 billion by 2030 . Countries like South Africa, Nigeria, and Kenya are leading this growth, offering significant opportunities for operators and investors. As global markets mature, Africa’s dynamic landscape presents a compelling opportunity for the iGaming sector

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Industry News Market Trends:

EU Regulation Shift: How Germany and the Netherlands Are Reshaping the Market

  • June 1, 2025
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Germany and the Netherlands are implementing significant regulatory changes in 2025, reshaping the European iGaming landscape. Germany’s Interstate Treaty on Gambling faces scrutiny due to stringent measures like €5 million security deposits and strict advertising restrictions, prompting calls for reform amid concerns over market competitiveness and channelisation issues. Meanwhile, the Netherlands plans to raise the minimum age for online slots to 21 and enforce stricter advertising limitations to enhance player protection. These developments highlight a broader EU trend toward balancing market growth with responsible gambling practices, signaling a shift in regulatory approaches across the region

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Industry News Market Trends:

Latin America’s Sports Betting Boom: Brazil Leads the Way

  • June 1, 2025
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Latin America’s sports betting industry is experiencing a significant surge in 2025, with Brazil at the forefront. The country’s regulated market is projected to reach a gross gaming revenue (GGR) of approximately R$30 billion (US$5.1 billion) this year, positioning Brazil as the largest regulated iGaming market globally . This growth is fueled by a mobile-first population, a deep-rooted passion for football, and regulatory reforms that have attracted major operators like Flutter Entertainment, which recently acquired a majority stake in Betnacional to expand its Brazilian footprint . As Brazil leads the way, other Latin American countries are also embracing the sports betting boom, reshaping the region’s gambling landscape.

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Industry News Product & Tech

Crypto Slots Are Booming — Here’s Why Millennials Love Them

  • June 1, 2025
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Crypto slots are rapidly gaining popularity among millennials in 2025, driven by their affinity for digital innovation, desire for financial autonomy, and preference for immersive gaming experiences. These blockchain-based games offer instant, borderless transactions, enhanced privacy, and provably fair mechanics, aligning with millennials’ values and lifestyle. The integration of NFTs and gamified elements adds a layer of collectibility and engagement, transforming traditional slot gaming into a dynamic, personalized experience. As economic challenges persist, millennials are gravitating towards crypto slots not only for entertainment but also as a means of exploring alternative financial opportunities in the digital realm.

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Corporate News Industry News

Major Consolidation in LatAm: Codere and Caliente Rumored to Join Forces

  • June 1, 2025
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Codere and Caliente, two major players in Latin America’s gaming industry, are reportedly exploring a strategic merger to consolidate their market presence. While no official confirmation has been made, such a union could reshape the region’s gambling landscape, combining Codere’s extensive retail and online operations with Caliente’s stronghold in Mexico. This potential merger aims to leverage shared resources, expand digital offerings, and navigate the complex regulatory environments across Latin American countries. For emerging operators, this development underscores the importance of strategic partnerships and adaptability in a rapidly evolving market.

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Corporate News Industry News

LeoVegas Acquires CasinoGrounds: A New Era for Streamer Affiliates?

  • June 1, 2025
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LeoVegas’ acquisition of a 51% stake in CasinoGrounds in 2018 marked a significant shift in the iGaming affiliate landscape. By integrating a leading casino streaming platform, LeoVegas tapped into the growing trend of players engaging with live-streamed casino content on platforms like YouTube and Twitch. This move not only expanded LeoVegas’ digital footprint but also signaled a new era where operators recognize the value of influencer-driven marketing. For emerging affiliates, this underscores the importance of innovative content strategies and the potential of streaming as a powerful tool for audience engagement and brand differentiation

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Corporate News Industry News

BetMGM and Entain Finalize Merger: What It Means for the US Market

  • June 1, 2025
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In a landmark move, BetMGM has finalized its merger with Entain, marking a significant shift in the U.S. sports betting landscape. This consolidation aims to streamline operations, enhance technological capabilities, and solidify BetMGM’s position against competitors like FanDuel and DraftKings. The merger is expected to drive profitability, with projections indicating positive EBITDA and revenues between $2.4 billion and $2.5 billion in 2025. As the U.S. market continues to evolve, this strategic alliance positions BetMGM to capitalize on growth opportunities and deliver enhanced value to stakeholders

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